In the past, posting an article could get a executive list good amount of reading, but now the traffic dividend of the official account is gradually declining, the content marketing of the official account is gradually becoming more difficult, and the executive list content of the article is difficult to obtain reading. In this regard, starting from the macro environment and micro environment of the official account, the author analyzes the current status and thinking of the content operation of the official account. After I posted "The Content Marketing Logic of Station B" last time, some fans asked if the brand's .
WeChat public account is still in use? This executive list article discusses the logic of the public account. Later, I may write an article to discuss the public account push algorithm. 1. What has changed in the macro environment of WeChat Official Accounts? The user time occupied by the graphic content represented by the official account is decreasing, and the user time occupied by the short video content represented by Douyin is increasing. This executive list trend currently shows no signs of changing and will continue.
The time users spend on the entire WeChat executive list content ecosystem is decreasing. WeChat has also made some moves to reverse this trend. WeChat action: 1. Take a look By selecting good content to improve reading efficiency, it has been almost four years. At present, the traffic from Kankan accounts for about 7% of the traffic of executive list the official account. 2. Video number Compete with Douyin through video accounts and keep users' time in WeChat. Not sure how much share can be maintained in the future, but it is still competing with the public account for traffic.