I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the Buy Bulk SMS Service GDPR (General Data Protection Regulation). One of the unintended and more humorously ironic consequences of the much buzzed about May 25 deadline was the deluge of email Buy Bulk SMS Service everybody received in the week leading up it. All the emails contained the declarative, and slightly passive aggressive, subject line of “we’ve updated our privacy policy.” The Buy Bulk SMS Service ironic part is not only were most of the emails unnecessary (as many recipients already provided consent), but many of the emails were illegal under GDPR because the senders had no consent to ask for consent.
Additionally, it’s clear to me that European regulators had a bit of a dark sense of humor. Don’t they know that you never set a Friday deadline for a technology or policy rollout? Don’t they understand that is the surest way to ruin everyone’s Buy Bulk SMS Service weekend? I’m convinced they were aware and purposely did it on both accounts. I have to imagine more than a few weekends were ruined by the mad scramble to send an Buy Bulk SMS Service email saying, “Our privacy policies have been updated” and bring digital marketing groups into compliance. Companies like The Los Angeles Times and Chicago Tribune Buy Bulk SMS Service decided to go dark for all EU citizens. Others – unsure if their lists were opt-in or not – sent emails saying “Uh, yeah, if you don’t opt in again – we’re going to delete you.”
One company I’m aware of deleted Buy Bulk SMS Service more than 60,000 from its subscriber list. Again, those reactions were almost certainly overkill and have the firm stamp of a lawyer advising how to minimize any potential exposure. Reactions to #GDPR were overkill and have the firm stamp of a lawyer’s advice, says Robert_Rose.CLICK TO TWEET But here’s the thing. It’s still wildly unclear what “compliance” even means. Anyone Buy Bulk SMS Service who tells you they have GDPR “completely figured out” is just plain wrong. No one will truly understand the meaning of the regulation in GDPR until the first lawsuits are Buy Bulk SMS Service litigated. (They already have been filed.) Anyone who tells you they have GDPR “completely figured out” is just plain wrong, says Robert_Rose.CLICK TO TWEET GDPR and the fundamental shifts in personal data management aren’t now (nor ever have been) an issue of legal policy or technology.