But why shouldn't you buy a list, but instead have and genuinely develop your database for email marketing? What to do to create a solid strategy and build your own contact list?Anelise MargottiMar 25, 21 | 9 min readdatabases for email marketingDid you consider purchasing the email marketing database because you thought this would be the easiest way to guarantee better results? If you're a marketer or business owner, you've probably already received some promise of extensive, readily available lists to use to streamline the lead conversion process.If so, we assume that you follow good Inbound Marketing practices and, therefore, you already know the importance of defining your buyer persona , establishing the best content for the sales funnel and everything related to your buyer's journey.

In your content strategy, you must create an editorial calendar, designate a team of producers and reviewers and evaluate if the pieces are in accordance with the requirements of your campaign. In addition, it is important to define KPIs (Key Performance Indicators) to track results, and some very good ones are: open rate, number of conversions, click Volume, among others. Then, you contract an automation tool for email marketing and pay a monthly plan, according to the budget of your project. Finally, Dominican Republic Phone Numbers List you put your strategy into action. Who will be your potential customers? Are they properly qualified and classified to accept the type of content you intend to share? Have you reached this stage and do not know what to do with your purchased database?Find out now how to restructure your efforts for better results and the reasons why you should never use a purchased database.Why do you have to have your own database for email marketing?What to do to create a solid email marketing strategy and get your own database?Why do you have to have your own database for email marketing?There are many reasons why it is convenient to take the "long" but sustainable path, that is, to create and expand your own database for email marketing. Here are some compelling reasons: The purchased list does not include profiles compatible with you.The list can even be verified, that is, it includes real Internet users, with consumption histories in direct competitors of your company and access to websites and electronic stores . But that does not guarantee that it contains profiles compatible with the characteristics, desires, fears and needs of the buyer persona of your business.In addition, people often sell lists that are unreliable, with missing, outdated or incomplete data, with incorrect names, for example.

In the worst case, you will be subject to the acquisition of email addresses illegally extracted from the web or deep web. This can set up an inappropriate spam policy for your company and the results you really expect.The need to create a list that is appropriate to the characteristics of your buyer persona is related to the importance of providing relevant information, aligned with the content or topics that attracted the user to your website, blog or online store.Therefore, never send marketing pieces that are not suitable for the funnel stage or that do not have the capacity to fulfill the expected purchase of your potential client.If you buy lists, your brand can become known for being a spammerPeople hate spam. We don't need formulas and statistics to verify it, we are sure that you are one of those users who doesn't even bother to open an email when you don't recognize - through the title - if it can help you in any way.On the Internet there is a law that, in a way, implies that the user experience is the key to obtain better positions in the SERPs , good rankings in the app stores and higher conversion rates, for example. In email marketing , this is also clear.If your company becomes a spammer, it will tell its audience that it can't be relevant or meet demands. And, much worse than that, it is a factor that negatively interferes with the experience with the brand.However, if the marketing emails are really well-written, full of high-quality, relevant information, meet audience expectations, and fit the recipient's perspective, your business will be recognized as a potential solution.

That way, they will look for it when they need to purchase a product or service that you have available.Some people even agree to receive offers from "related companies" and click the checkbox when agreeing to the data usage terms and conditions.But as soon as they receive a spam message or an email that doesn't meet their expectations, they tend to unsubscribe.Your company may have problems with its email marketing service providerThe company you hired to automate your email marketing strategy will not trust you either and this can be detrimental to the results. Providers operating in this segment, such as HubSpot or MailChimp, are extremely strict on database legitimacy for email marketing.If you get caught using a bought and unreliable list, your ability to spread will surely be affected and you may even be banned from the platform. It is easy to monitor the quality of the lists, especially for those companies that handle a large amount of data on a daily basis.It simply checks the number of people who have requested to unsubscribe from the newsletter or who have marked the correspondence sent as spam. In some cases, in addition to closing your account and fining your company, the service provider can still take legal action, especially if they include this clause in the contract, as this can mitigate any malicious intent on the part of the contractor.