In the incremental era, the real test is the efficiency of players in acquiring traffic, expanding the market, and forming scale. Therefore, in this process, capital plays a very important role. However, although this development model is very fast, the transformation of the industry itself is not in-depth, and it can even be said that it has not brought any fundamental changes to the industry itself. Therefore, once the incremental-oriented development model begins to encounter difficulties, the Internet model will encounter challenges. The same is true for Internet home improvement. The series of chaos that appeared in the second half of it is the embodiment of its development beginning to encounter difficulties. Why does the decoration company run away?

To put it bluntly, it is impossible to use incremental growth to fill the gap in operation. Therefore, there is a runaway. One of the most important ways to alleviate this dilemma is to return to the industry itself, bid farewell to the incremental-led development model through in-depth transformation of the industry itself, and look for a new development model instead. The author calls this new stage of development the era of stock. The so-called stock era is actually looking for new development opportunities based on sms marketing service the existing traffic and the existing industry status quo. For the home improvement industry, the so-called stock battle not only includes the stock housing market that still exists, but is more about satisfying the consumption upgrade needs of existing users and paying attention to new consumption.