Among them, most of the complaints are "good borrowing is difficult to repay", "additional deductions" and so on. A large number of consumer complaints have also attracted the attention of the regulatory authorities. In June 2021, the Price Supervision and Competition Bureau, the Anti-monopoly Bureau, and the Network Supervision Department of the State Administration for Market Regulation held a "shared consumption" meeting, expressly requesting monsters, small electricity, calls, street Eight shared power bank brands, including Diandian and SoDian, rectified pricing rules and competitive behavior. 4. Single income model In addition to rent, there is no other means of sharing power bank to increase profits, for the gradual decline of the shared power bank track.
In order to alleviate the embarrassment of a single profit model, the only three remaining leading players in the shared power bank are actively exploring new growth paths and starting to expand the second business. Monster Charge has reached cooperation with Shanghai Disney Park and Beijing Universal Studios to become the exclusive shared charging service provider for the scenic spot. Monster Charge has also established a liquor brand "Kaihuan". Currently, the Tmall flagship store has only 20,000 fans, and the monthly sms marketing service sales of the most popular items are less than 50. Xiaodian Technology revealed in its 2021 prospectus that Xiaodian plans to cooperate with short video companies to open to B digital marketing services. Organize content creators to provide short video production and live broadcast for cooperative stores. But with this wave of layoffs, to B digital marketing services may not see much progress in the short term. Zhumang Technology chose to develop "Internet of Things + New Consumption".