Thanks to the COVID-19 pet-boom, there are more furry-friends in our lives than ever before. In fact, the number of households in the U.S. that have at least one pet is at its all-time high – 70% according to the American Pet Products Association (APPA).
It should come as no surprise then that total visits to the top 100 pet food websites jumped nearly 40% year-over-year (YoY) worldwide. Whether it’s because of ease, COVID-19 precautions, or personal preference, website traffic trends show a clear shift in consumer preference towards shopping for common goods online, pet supply brands included.
image showing the growth of the pet food industry over time
In such a competitive environment, how can Photo Editing Services you decide which marketplace is the best to sell dog food online?
Keep reading to see how Amazon, Chewy, Walmart, and Target marketplaces compare for dog food brands in terms of conversion rate, audience demographics, trending keywords, and most importantly, revenue and units sold. We dug up the latest insights on all four marketplaces using the Similarweb eCommerce digital suite Shopper Intelligence and Digital Research Intelligence – to uncover this critical data.
A walk through the macro park
Amazon, Walmart, Target, and Chewy have made names for themselves as the top eCommerce marketplaces for pet food.
Combined, our four focus marketplaces experienced 32.6 billion total visits between January 2021 – December 2021 in the U.S. Keep in mind though, that the majority of the traffic coming to these websites are customers searching outside of the dog food industry. While amazon.com is the clear leader for total visits over time, when we hone in on the pet category, the story gets more interesting.