3. Social proof include on a high-converting landing page. Social proof includes: testimonials case studies quotes from online reviews or existing customers a case study from vwo showed that using targeted customer industry leads testimonials significantly increased conversions for buildium, a property management software.

Company. The industry leads type of social proof you use matters. When buildium used generic customer quotes about “saving time,” conversion rates were poor. To boost free-trial signups on the page, buildium changed their social proof copy to highlight testimonials about the scalability of their product. Each new testimonial even.

Shows the customer's unit count – which industry leads further proved a specific benefit of the product. By using testimonial copy to address a specific benefit, buildium increased the conversion rate by 22%. G6mht171 8 buildium comparisonthe updated presentation of social proof on this page increased their conversion rate by 22%.