Control List: Find and fix common coding mistakes Advertising Continue reading below 5. Fix your links and URLs One of the fastest ways to regain lost link equity is to find and fix broken backlinks . Use your audit tool to keep tabs on all your broken links , then fix them by contacting webmasters who have linked to your website or creating 301 redirects that link to relevant, updated pages. Here are some other best practices: Limit outbound links When 100 or more outbound links come from a single page, it signals to search engines that the page may be spam.
Limit the number of links you include per page. Limit redirects Where possible, fix 301 and 302 redirects by image masking service modifying links to direct visitors directly to their landing page. The more links you have, the more you use your search engine crawl budget. Edit dynamic URLs Dynamically generated URLs are often difficult to read and don't tell users where they are going. Try fixing dynamic URLs so they are more user-friendly. Advertising Continue reading below Shorten long URLs Recent data suggests that 35-40 character URLs dominate search listings. Sure, long URLs can rank, but keep it short whenever possible.
Control List: Fix broken links Mitigating outbound links Limit redirects Fix unreadable URLs Keep your URLs short and sweet 6. Check Your Title Tags, Meta Tags, and Header Tags It doesn't take much to fix a bad meta description or turn a good title tag into a good one. The purpose of all your titles and meta descriptions is to tell visitors (and bots) what your page is about, and whenever possible, include a key phrase or two. Here are some best practices: Fixed empty or long titles and meta descriptions Most SEO audit tools will tell you when your titles and meta descriptions aren't optimized.