The different types of backlinks pointing to a website play a huge role in how search engines determine the value of the site. Also called external links, backlinks are still one of the most important ranking factors used by search Fax List algorithms. Without a doubt, the two main drivers of effective SEO are content and links. Acquiring and earning backlinks is an integral part of a comprehensive SEO campaign. Links signal to search engines that a website believes another website is trustworthy, authoritative, and provides valuable information. Links from relevant, high-authority websites also increase brand awareness, referral traffic, and will directly impact a site's visibility. Quality links versus quantity of links A few years ago, the nature of link building focused on acquiring large amounts of links, with little or no regard to where the links came from. Before the Google Penguin update, bulk link building was a legitimate way to successfully rank your website well in search results.
In 2012, Google launched the Penguin update to rid search results that were manipulated by marketers. In particular, the Penguin Fax List update targeted those who purchased links, obtained links through link farms, participated in content farming, and applied underhanded methods to obtain a large amount of spams backlinks. Since then, the professional SEO industry has acclimated to better respond to Google's preference for relevant, quality backlinks, rather than an abundance of spam my backlinks that offer minimal value. However, link building is a tough landscape that can be difficult to maneuver without the proper skills.
In this article, we'll break down the different types of backlinks that can be sourced and that Google thinks are worth earning for your backlink profile. Different types of backlinks index of different types of backlinks 1. Genuine Guest Fax List Post Awareness Links What are guest posting backlinks? Guest blogging is writing an article as a guest author on another person's website, with a link to your own website. High-quality guest bloggers will often write content on other blogs in their niche that is both relevant and genuinely insightful.