Once upon a time – maybe three to five years ago – it was easy to just focus on link building. It was as easy as inserting your brand's URL into a directory and watching the keyword rankings come in.Today, digital marketing has evolved and requires a much more nuanced approach. Bringing organic traffic to an asset requires more than just copy-and-paste tactics. It doesn't just require a well-thought-out strategy executed by a team of people with varying skill sets. It also calls on digital marketers to build trust and relationships with journalists, writers, bloggers and social media users.We recently spoke with Seer founder Wil Reynolds, who gave us some insight into SEO's not-so-distant past and where he sees the much less siled digital marketing arena evolving over the next few years. Wil also shared the impetus behind creating the Pinterest Guide for Marketers – a content project that puts this vision of evolution into practice and helps prove what happens when you bring together a team of individuals from diverse Acheter une base de données backgrounds. marketing.We dug deeper to compile lessons learned from this asset that gained traction as an authoritative guide within months of its release.A more personalized approach to digital marketing Greater connectivity between devices and people has rapidly spurred a more personalized evolution of marketing over the past two years. In response, successful marketing agencies craft campaigns and assets that address the wants and needs of individual users, not just blanket solutions to an overall demographic.Additionally, the goal for agencies and their clients is to create more meaningful partnerships with users and clients. It is a symbiotic relationship that helps to better understand the services and thoughts on a given brand and, in turn, drive future business growth.It's all about the people…Creating quality content that gains traction isn't about building links – Wil Reynolds “It's about building relationships with journalists. Help them on HARO. Offer them tips and quotes,” Wil said.