A lead magnet is an incentive offered to users in exchange for their email address. But certain rules and good practices must be respected in order to create an effective one. What is the basis of any email marketing strategy? Build your database. The task of converting users into recipients has become a real competition between companies. The large number of messages we receive in our inboxes today makes people think twice before leaving their email address. You need effective strategies to convince users, which is why we wanted to devote today's article to lead magnets , as these are fundamental incentives that you can use to encourage visitors to subscribe. your mailing lists. What are lead magnets?
You've probably heard of them, as they've monopolized the discussion of database building strategies recently . Lead magnets are a concrete incentive offered to users to convince them to leave their e-mail address or other data, thus authorizing the company to send communications. Here is some data on the main magnet: › Adam Connell of Blogging Wizard claims lead magnets can drive up to 7% conversions . › Tim Soulo Image Masking Service of Ahrefs shared a case study of how he increased his blog subscribers by 300% . › Hubspot reports another case where the lead magnet 's conversion rate reached a surprising 42% . So concretely, what is a lead magnet? It can be several things : its best-known forms are a discount coupon, a guide, an infographic, a demo, a webinar, a video course…, for example). The basic characteristics of lead magnets Whatever form they take, lead magnets must have certain essential characteristics:
They must be free They must be related to your activity , your offer/product They must be specific , i.e. a specific solution to a localized problem They must be easily appreciated by the user, requiring a limited investment of time. Just to be clear, this is an example of something that isn't a lead magnet ; this is an extreme case, but it helps you better understand what a magnet is. On the contrary, it is a simple aseptic invitation to subscribe to a newsletter, without any concrete and tangible incentive for the user. So how can you create a good lead magnet? Here are some requirements : Business Oriented Before you start thinking about what your lead magnet should look like, you need to understand exactly what you want the lead magnet to help you achieve. What do you want people to do after they sign up? Whatever form it takes.