Allow common gesture functionality on your e-commerce site, especially pinch/double-tap to zoom. Don't use low-resolution images that become pixelated when you zoom. Configure internal site search to make it easier to find content and actively harvest site search queries to learn more about what users are looking for on your site so you can improve navigation, layout, and content at over time. Enable pop-up keyboards that change based on required input types. Using a standard keyboard layout for all input can be difficult for users to manage. Don't assume the limitations of physical keywords. For example,

if you're looking for someone to enter a domain name or email address, have a 'key' they can tap to enter '.com' - these types of contextual features will save them time. Make it easy for users to convert, whether through a form, a phone jewelry retouching service call, or your shopping cart. Activate the Direct Call feature by grouping phone numbers with the phone pattern. Does not require more than three clicks to complete a conversion. Implement all the page speed basics. This means things like enabling gzip compression,

taking advantage of browser caching, and getting server response times under 2oo milliseconds. Do not use render-blocking JavaScript, especially for external scripts. Do not use inline CSS attributes and/or a large CSS file. Don't make your site's language too complex. Readability is a big concern (and not just for mobile sites). To give you some insight, here's a look at how American adults read: How well do adults read? Take advantage of readability indexes, such as: Ease of reading Flesch Flesch-Kincaid grade level Gunning