We asked eight industry experts to tell us which strategic aspects should be targeted this year, from interactivity to hyper-personalization and independent newsletters. By far the most popular question at the start of the year is: what element of strategy should we capitalize on to obtain a competitive advantage ? To find the answer, you can rely on your experience, intuition, or searching the web and reading magazines and blogs. We decided to ask the digital marketers who do this day in and day out. As a result, we now have a multiple interview packed with insights from some of the industry's top experts. Eight voices tell us where and how to consider and analyze the strategies for the coming months .
Jordie van Rijn Keyword: Interactivity In email marketing, I'm excited about the adoption of new AMP technology for email, which will bring more interactivity to the inbox where you previously had to leave email. I don't expect many senders to go out of their way to send extremely complex AMP emails and try new features every day. Small E-Commerce Photo Editing Service changes can already mean a lot. Think about: Ask a few questions about product preferences in a short survey included at the bottom of each post. Like items via email to update preferences or add products to your online wishlist/shopping cart. This will do a lot for progressive profiling.
Businesses want to do more segmentation and personalization as the amount of web browsing information they can get from cookies drops. It will therefore be necessary to rely on the data collected by e-mail . Or a little more tricky, but even more interesting: the automated extraction of the right products (from a feed or your website) at the time of opening / re-opening. More chance of promoting low-end offers without disappointing anyone, Automated price adjustments – so the right offer/price is always displayed. Consider what this means for industries with dynamic pricing like travel and should be part of your email marketing strategy. As much as the abandoned cart is now.