Back Wave" at station b is on fire. "Front waves" and "back waves" have also become hot topics, and they have begun to swipe the screen frantically. The previous generation looked at the next generation, although it was always unavoidable to complain, but it could always bring out all kinds of novel and interesting content. Whether it is post-80s, post-90s, or post-00s, there is always a side that is unknown to everyone, and there is always a side that is misunderstood by the public. The truth behind this, only data does not lie.
Today, Xiaoyi will lead everyone to watch, how ruthless can these "post-00s" "post-waves" play when they play? ! As a new force in the Internet, the post-00s group is growing steadily: 00 How "wave" is the "back wave"? Age job title email list distribution of Chinese mobile Internet users in Q1 2020 Executive summary: Different from the post-80s and post-90s, the hobbies and interests of post-00s users are more personalized and scattered. To understand the preferences and characteristics of this group of people in terms of entertainment,
we must understand the characteristics and psychological characteristics of the post-00s from a global perspective. Only in this way can we understand the unfamiliar fields of live broadcast, fan circle, second dimension, and social e-commerce. , to understand the behavioral logic of the post-00s generation in the entertainment market. Analogies can always make us perceive the characteristics of an unfamiliar group faster. Therefore, Xiaoyi’s sharing content this time will mainly refer to the post-90s generation, and analyze the value proposition and behavior logic of the post-00s generation in the entertainment field through data comparison.
Watching this article, you will know the following: Compared with the post-90s users, what are the characteristics of the post-00s generation as a whole? Which entertainment fields are the most active users of the post-00s generation? What are the core behavioral characteristics of post-00 entertainment? Is the user attention of post-00s users longer or shorter than post-90s? What is the consumption power of the post-00s generation? 01 Play less, but dabble widely Compared with the post-90s, the overall active time of post-00s users is lower, but they are evenly distributed in various fields and cover a wide range of fields.
The main reason for this result is that most post-00s still have more academic pressure, and they do not have as much time for recreational activities. Although the time is limited, this does not prevent the post-00s from being active online. They are more willing to use the "shadow avatar technique" frequently. There are more than 18 fields such as music, social networking, and the two-dimensional community. As long as they are playing, there are post-00s everywhere. . Since time is limited and happiness is hard to find, they are also more willing to leave messages, likes, comments, etc. on the app, leaving personal footprints on the app.
Lisa, a little girl who has been operating users for many years, summed it up well: where there are post-00s, there are active gold VIP users . After post-00s, APP comments and likes no longer need to guide users to do it painstakingly, and the community also You don't have to keep staring at it for a long time for fear of being in the cold. After 00, there will be a group of best promoters for users to be active. In conclusion, the post-00s are much more "fraternity" than the post-90s: they seem to enjoy the happiness of "talking 100 girls once", and not as keen as the post-90s "talking 100 times with a girl" Love" cycle.